The fOg honor creativity in its many forms. We surface work from around the world to identify creativity that not only moves consumers and makes icons of brands, but shapes a global industry.
We do so by leveraging an international network of peers -experts who embody the vast, diverse, and ever-changing creative landscape. The fOg judging process is known for its democratic approach to recognising creative excellence. Fewer than 20% of submissions, within a media type, survive the first two rounds, from which juries re-evaluate the work to determine Gold, Silver and Bronze statues along with the Shortlist. Less than 5% of all entries receive a statue, and less than 1% receive the coveted Gold fOg.
Each jury also has the option of awarding the highest honor, the Grand fOg, to one truly exceptional piece of work in each media type from the chosen Gold statue winners
Learn more about our award programs and how to enter
fOg has decided to present Awards to honor designers and publishers every year starting from 2021. Our panel of judges will decide the Awards and apart from this, online voting will also be considered.
Entries first appearing in public between January 1, 2021 - July 31, 2021 are eligible for entry into this year’s fOg Creative Awards. Entries cannot be made without the permission of the client and/or owner of the rights of the work. fOg retains the rights to disqualify entries which offend national, religious, cultural or racial groups. Entries previously entered into the fOg Awards are not eligible to be re- submitted. All such ineligible entries will be withdrawn by the fOg Awards and the entry fee will NOT be refunded.
fOg Creative Awards Key Dates2021 Call for Entries: January 29, 2021
Below is an overview of the media requirements
Please remove the following before uploading any media:
- Agency Credits
- Individual Credits
- Agency Logos
NOTE: All medium types require an image to be uploaded to the entry in order to submit payment
Required spec for Image Uploads:
In the event that your entry is awarded a statue, the image provided will be used as a thumbnail on the winners gallery on the fOg website
Required Spec for PDF Uploads:
Required Spec for Video Uploads:
All bars, slates and black must be removed from videos.
All videos must be submitted through the entry system on the Upload tab. fOg will not accept CDs/DVDs.
Required Spec for URL:
In the case that your entry is awarded a statue, all credits will be made public.
Please remove all credits from the uploaded media and synopsis before submitting an entry. This includes agency credits and logos, individual and personal credits. If the piece was created in-house or by the brand, then the brand’s name/logo can remain on the entry.
Please make sure that you enter all information and credits completely and accurately when submitting an entry so that all contributors are properly recognised for their efforts.
fOg is not responsible for errors or omissions of information and/or credits.
The following are accepted payment methods:
To pay for your entries by bank transfer please complete your entry forms, proceed to pay for your entries, and select “Bank Transfer” as your payment method.
Our bank details are as follows:
Please include the order ID number in the reference line of your transfer. The order ID is assigned to your entries at the end of the entry process by the entry system, and is included in the confirmation email you will receive.
Please make the check payable to “fOg Generation” and mail it to the address below (along with a copy of the summary page from the entry confirmation PDF that you received via email after placing your order):fOg Generation
Regardless of the payment method you choose, the confirmation email will contain a PDF file with your entry forms and an invoice for your financial records with GST.
Entries submitted become the property of fOg and cannot be returned. Each entrant, by clicking the box to enter the contest, grants a nonexclusive, perpetual, irrevocable, worldwide, transferable, royalty-free, paid up right to fOg to reproduce, perform and display the entries (including, without limitation, in edited form or as part of compilations of entries) at the fOg
Awards and as part of the live stream on fOg’s website, otherwise on fOg’s website and social media pages, in a book compiling images of winning works, and otherwise for educational and editorial purposes and for marketing and promoting the fOg Awards on any platform in any media now or hereafter known.
Entrant represents and warrants that it has all necessary rights to grant the rights granted herein. Without limiting the generality of the preceding sentence, entrant represents and warrants it has secured all clearances and permissions for any third party intellectual property embodied within the entry and any rights of privacy or publicity. Entrant will fully defend, indemnify and hold fOg Entities harmless from any costs, expenses and claims incurred by or made against fOg, its parents, affiliated entities, subsidiaries, licensees and assigns resulting from the use of the entries as set forth herein. The person submitting this entry form(s) represents and warrants that he or she has full authority to enter this contest, submit the entry media and grants the rights granted herein. This entry form constitutes the entire agreement of the parties and the entrant warrants and represents that he or she has not relied on any promise or statement not expressly set forth herein.
Learn more about our award programs and how to enter
Each year, fOg appoints top creatives and marketers from around the world to serve on our distinct juries. fOg selects individuals whose own creative work epitomizes the best of their respective fields, ensuring that each juror has an in-depth understanding of the industry’s evolving marketplace.
The fOg judging process is known for its diplomatic approach to recognising creative excellence. All jurors have an equal say in decisions, and the majority vote rules. Judging criteria across all programs is creativity and originality.
Some of the questions jurors are asked to think about include:
Is this work creative? Original? Inspiring?
Is this work brave? Bold? Innovative?
Juries will review all of the entries submitted within their assigned medium types. They participate in preliminary rounds of judging individually followed by a final round of judging to determine the awards given to each piece – Gold, Silver, Bronze, Shortlist. During the judging process there is no minimum or maximum number of statues that need to be awarded. The jury reserves the right to award as many or as few entries as they see fit in a particular medium or category.
The entry title is a short name for this entry. Keep it short, memorable, and descriptive. We suggest you not include the brand name, agency name, or medium type as these will be on your entry in other areas and don’t need to be duplicated.
The brand associated with the entry, that is being advertised or marketed.
The date that the work was first released to the market country of origin – The country in which the work was first released to the market.
A brief write up stating the main objective of the entry as concisely as possible. Focus on explaining how the idea is creative and original (the two judging criteria).
We strongly suggest that you dub or subtitle your non-English language videos into English. If this is not an option, please provide a text-based English translation.
In addition to this basic information all entries require a JPG to be submitted. The JPG will be used as the thumbnail during judging, as well as on our winners gallery and in all printed materials if the entry is awarded. The image should represent the brand/product being marketed.
Beyond the image, the required media varies by the entry medium.
As a friendly reminder, per fOg policy all entries must remain anonymous to jurors, therefore, please remove the following before uploading any media: Agency Credits, Individual Credits, Agency Logos and Slates and be sure your agency is not mentioned in the synopsis.
All entries require an image to be submitted. The image will be used as a thumbnail during judging. If awarded or shortlisted, the image will be displayed on the winners gallery and used for printed materials. For entries without a visual execution, we recommend using an image of the brand/product advertised.
No, there is no time limit for videos. We recommend keeping all case study videos under 3 mintues for judging purposes. For more information on media requirements please visit our fOg Resources Page and select the desired fOg program.
Although there is no minimum or maximum number of words, we recommend you keep your synopsis to approximately 300 words. We suggest you utilize this section of your entry to elaborate on the piece as well as the creativity and originality of your idea. It’s also a great place to provide any helpful context, including cultural context.
Yes, as long as you meet the entry requirements for a given program you are allowed to enter your work into it. (ex. A piece previously entered into fOg magazine may be entered into the fOg Awards so long as it meets the eligibility dates.)
However, you are not allowed to enter work into the same program that was already submitted in a previous year for consideration.
Campaign submissions consist of 2 or more pieces. Each piece within a campaign requires an individual entry form to be completed (including individual uploaded media and payment).
Create or edit an entry which you intend to make into one of the elements of the campaign.
In the Campaign tab select YES when asked if the entry is part of a campaign.
The next question will ask you if it’s a new campaign or an existing one.
Provide a Campaign Name.
Proceed completing the entry all the way to the Review step.
In the Review step click the ‘Add Next Entry’ button.
The first campaign element is now saved and copied to create the next element easily.
Change the title and upload media asset(s). Change any other information if needed. Proceed to the Review step.
Repeat steps 6 through 8 until all campaign elements have been added.
When complete click Add to Cart and proceed to check out.
No, you can enter a piece of work into any appropriate mediums and categories for a given program, there is no limit.
While it is not required, we recommend that you are as comprehensive as possible when filling out the credit details with your entry. Should your work make the shortlist or win an award, the credits will show within the winners gallery. For more information regarding Credits, see here. (Entry Credits - LINK)
While we encourage you to be as thorough and accurate as possible when entering your credits information for entry, we realise this isn’t always possible. Credit updates are allowed after the entry has been submitted, however we cannot guarantee that these will be reflected immediately within places like the winners gallery.
In most cases, you will be able to sign into the Entries system and manage credit updates yourself, however during certain periods the system will be inaccessible for these. In such instances you will need to reach out directly to the fOg team to request credit updates.
To update credits on your entries please follow the instructions below: Login to your account https://entries.foggeneration.com/sign-in
Click “View All Programs”
Select the desired fOg program, click “My Entries”
There you will click the last tab, titled “My Orders”
Select “Edit Entry” to the desired entry
Click “Credits” tab to make edits.
Click “Save My Entry” to finalize updates
The system will save your work at certain intervals, but to ensure you don’t lose any progress you’ve made on your entries please be sure to click the ‘Save Entries’ button at the bottom of the screen before you exit. You can always return at a later time to finish entering your work.
Please note, however, that the deadline period that will apply to you is dependent on when you actually submit the entry, not when you started entering information.
To request a formal invoice, please contact us with the following information:
Additional change requests (if applicable)
Contact Information for invoice delivery
Please note that requests take up to 2-4 weeks. Once the invoice is prepared
it will be emailed to the contact provided.
The following information is presented to jurors:
All applicable basic entry information including: Entry Title and Brand, Campaign Name, Entry Type, Medium and Category
All applicable media including: Images, Videos, PDFs and URLs provided
Entry Synopsis and any applicable specialty fields (Where did this run?, Strategy, etc.)
If your submission is awarded or shortlisted, the following information will be displayed on the winners gallery:
Credits (company and individual)
You can visit our Winners Galleries in the website
Each program typically has three deadlines for entries (1st, 2nd, Final). The entry fees depend on what deadline period the program is currently in. All deadline pricing changes at 11:59pm IST on each deadline date. To see the key dates for each respective fOg program:
fOg Grand Award
fOg Magazine and Book Design
fOg Poster Design
fOg Website Design
The deadlines within the programs incentivise users to submit their entries as early as possible. This allows the fOg team the most time to check over and process all entry information.
The entry fees are determined by the date you actually successfully submit your work into the program, not when you begin working on an entry.
For example, if you started entering your work into the fOg entries system during the 1st deadline but did not submit it until the 2nd deadline period then you will be charged the 2nd deadline entry fees.
Yes, additional statues for fOg winning work are available in the fOg Store. Only those listed in the credits are eligible to request personal credits on the statue nameplate. If you have any questions at all, please contact us.
As all duplicate statuettes are personalised, please allow 6-8 weeks for delivery.
Shipping on domestic orders is charged at Rs.1000.00 per statuette. All international orders are charged a flat rate of Rs.
6000.00, regardless of how many statues are included in the order.
As the statuettes are personalised, we do not accept refunds on any orders.
To create an entry, you need to register with the entry system.